Clear, Compelling Communications
Sandra Podesta | Marketing and Business Writer
For more than 20 years, Sandra Podesta has used her writing talents to convince people to make decisions and act on them. As a Corporate Marketing Director and Director of Advertising, an advertising agency copywriter and now President of her own firm, she has supported the marketing efforts of non-profit organizations and Fortune 500 corporations alike.
Advertising and Marketing
Sandra Podesta has worked on marketing initiatives that span a cross-section of industries. She has been central to the development of fully-integrated marketing programs as well as a wide range of communications materials including: corporate identity, new business and sales presentations; websites and video programs, speeches, newsletter and magazine articles; business letter and product manuals; enterprise-wide employee incentive programs; retail outlet consumer education programs and employee benefits portfolios.
Financial Services, Investment and Wealth Management
Ms. Podesta possesses a unique ability to create breakthrough communications strategies and supporting program components that seize the attention of frequently-targeted, difficult-to-reach market sectors. With her special expertise in the financial field, she has created promotional material for a comprehensive range of financial products and services in the retail, commercial and institutional arenas. Over the past two years, she has developed and directed writing teams in creating brand messaging, marketing and website content for 15 RIA firms of varying sizes and specialties as they transition to independent status.
Resumes and Cover Letters
Ms. Podesta is the Founder and Host of live, online ResumeRoom.com workshops in which she helps jobhunters craft results-oriented, impossible-to-ignore resumes. These workshops are the ideal complement to her book 201 Killer Cover Letters, recently published in its Third Edition with downloadable content, that provides jobhunters with professionally-written cover letters for every type of career. Along with the workshops and book, her career coaching and interview prep services have been recognized for delivering exceptional guidance, motivation and positive results to professionals at every level and at every stage of their job search.